B2B KLUB – Your commercial Fitness Hub
This is your sales gym. Let’s build sales power.
You’re not in it because you’re bad. You’re in it because good isn’t good enough.
The journey
We assit in building a healthy and solid pipeline

SPOT THE CHALLENGE
Start by identifying your main challenges

SHAPE THE SOLUTION
Make a specific plan for your development

MAKE IT HAPPEN
Execute your change in smaller sprints
Challenges
What’s really going on OUT THERE?
- Sales and marketing work in siloes
- No shared game plan. Just solo acts in sales
- CRM becomes a database and not a tool
- Shallow segmentation. Weak results
Mads Winther
The founders story
Mads has more than 25+ years experience in developing sales people and driving commercial performance.
He brings deep experience in sales leadership, implementation and execution – and has helped organisations across virtually every industry turn strategy into results.
Mads is driven by one thing: development – of people, of mindset, of performance.
Known as a motivating provocateur, he challenges habits, sharpens focus and inspires individuals and teams to raise the bar – and keep it there.
Sales isn’t theory. It’s a craft.
Mads is here to train it.
He wrote “Sales and marketing mastery”. Learn about his book.

B2B Klub concept
Get an active partner on board
We do things differently. Instead of traditional courses, we work in sprints with short, focused courses that quickly strengthen your commercial form and increase your execution power in sales. Continuous learning, quick adjustments and close collaboration. That’s the recipe for lasting results.
Lead and segmentation
A healthy pipeline requires you to know your market. We give you the tools to find and prioritize the right leads.
Sales playbook
A shared understanding of your company’s value proposition and a streamlined sales effort that makes it easier for customers to buy.
Value based sales
Value-adding sales is not a technique, it’s a philosophy. At B2B Klub, we don’t dictate your philosophy, but we help you create real value through proactive sales behavior.
The healthy pipeline
We help you create a common language and consistent approach to your sales pipeline. This not only gives you transparency, but also a stronger pipeline with higher conversion rates.